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How Should Websites Optimize in the AI Search Era? Google's Official SEO Guide

Google Search just gave its first systematic take on optimizing sites for AI Overviews and AI Mode—and called out a pile of AEO/GEO buzzwords by name along the way.
⚑This is Google Search's own guide (from Search Central), so it reflects Google's side of things. Alongside its recommendations, it's also passing judgment on third-party standards and services like llms.txt and AEO/GEO—worth remembering this is Google talking its own book.
1Background

AI search threw the SEO world into chaos. Google just stepped in to settle it.

Google Search's team, Search Central, published a guide specifically on getting sites cited more effectively in its generative AI search features. That means AI Overviews, the AI-generated summary at the top of search results, and AI Mode, its conversational search experience.

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