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Ranking on AI founder shares GEO playbook: How to get AI to recommend your SaaS and drive real conversions

Success is measured by one thing: real sign-ups and paying customers. The core strategy boils down to one rule: stop writing "What is X" and start targeting "Best X."

⚑ Editorial Note: Guest Tanya van Gastel, founder of RankingOnAI.com, shared her company's methods and client results throughout this episode, which also included a mid-roll ad for the host's product, Distrib. Client metrics (such as Quizly's daily sign-ups growing from 30 to 98 and EditGPT driving 70% of traffic via its blog) are self-reported and unverified by third parties. Where industry data could be cross-checked, we have substituted verified public sources and noted any discrepancies with her statements.
Background

The difference between GEO and SEO

Tanya van Gastel, founder of Ranking on AI, recently sat down with Florian Darroman to dissect her Generative Engine Optimization (GEO) strategy: how to get your SaaS actively cited and recommended by AI models like ChatGPT and Claude—and how to convert those mentions into actual sign-ups and revenue.

Primary source and reference