Deep Dive · XiaoHu Explains

The Future Website Will Be Assembled Live for Every Visitor: Adobe Demos Real-Time Personalized Pages by Intent

Live demo: search "camping," and a coffee-maker site's copy, products, and recommendations all shift to an outdoor theme. The tech works — it just hasn't shipped to client sites at scale yet.
⚑This piece is based on third-party outlet Latent.Space's on-site interview with Adobe — not a vendor press release. Figures like "1–2 second latency" and "1–2 cents per page" are Adobe's own estimates, not independently verified. The rest of this piece states them as fact without repeating that caveat each time.
1The Site Becomes Whoever You Are

One Site, Shape-Shifting to Whoever You Are

At the AI Engineer World's Fair (AIEWF) in San Francisco, Adobe Principal Scientist Carlos Sanchez demoed something the company is exploring, called an "agentic site" — a web format that assembles a page in real time based on each individual visitor's intent.

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